NASHVILLE, Tenn.—Integrity Music welcomes industry leader Greg Bays as Vice President of Commercial Partnerships and Marketing, overseeing the label’s U.S.-based sales, streaming and marketing initiatives.
In this role, Bays reports to President Jonathan Brown, working from Integrity’s Nashville office in coordination with its U.K.-based team and Integrity’s parent organization, the nonprofit church resource provider, David C Cook. Bays comes to Integrity with extensive sales and marketing experience, most recently having served as Executive Vice President of Sales and Distribution for Capitol Christian Music Group.
“I’m so excited for this new journey and the opportunity to serve the global Church as part of the Integrity team,” says Bays. “Christian music has been the soundtrack of my life, personally and professionally, and worship music especially has played a major part in my story. I’m honored to help Integrity curate and amplify songs of substance from and to churches around the world.”
“As we look for innovative ways to serve our artists and writers, it’s abundantly clear that the discovery and consumption points for music have become one and the same,” says Brown, “which is why we are so excited to have Greg join the Integrity family. He has a history of leading through digital transformation, making this the perfect time to bring sales and marketing together. It’s been a full and exciting year and we’re expecting 2018 to begin a whole new chapter as we welcome additional staff and partner with worship leaders who share our vision.”